Privacy Policy

Introduction

Welcome to RARUS Jewels ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website at rarusjewels.com and make purchases from us.

By using our website, you agree to the collection and use of information in accordance with this policy. We encourage you to read it carefully.

Information We Collect

We collect personal information that you provide directly when you:

• Account & Order Information: Name, email address, mobile number, shipping address, billing address, GST number, and order history when you place an order or create an account
• Communication Data: Messages, queries, and feedback submitted through our contact forms or support channels

Automatically Collected Information

When you browse our website, we automatically collect certain technical information through cookies and analytics tools:

• IP Address and geographic location (approximate)
• Browser type and version
• Device type (mobile, tablet, desktop)
• Pages visited, time spent, and navigation paths
• Referring website (how you arrived at our site)
• Cookies — small data files stored on your browser to improve your experience

How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process, fulfill, and deliver your orders
• Customer Support: To respond to queries, complaints, and support requests
• Account Management: To manage your customer account and preferences
• Fraud Prevention: To detect, investigate, and prevent fraudulent or unauthorized transactions
• Analytics & Improvement: To understand how customers use our website and improve our products and experience
• Marketing & Communications: To send promotional offers, updates, and newsletters (you can opt out at any time)
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience. These include:

• Essential Cookies: Necessary for the website to function (e.g., shopping cart, login sessions)
• Shopify Analytics: Used to understand and improve store performance
• Google Analytics: Provides insights on website traffic, user behaviour, and performance
• Meta Pixel (Facebook Pixel): Tracks conversions from Facebook/Instagram ads and enables retargeting
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• Service Providers: Courier partners (for delivery), payment gateways (for transactions), email service providers (for communications), and analytics platforms — all bound by strict confidentiality agreements
• Legal Requirements: When required by law, court order, or government authority
• Business Transfers: In connection with a merger, acquisition, or sale of business assets — your information would remain protected under equivalent terms
• Fraud Prevention: To protect against fraud, security threats, or violations of our terms

Shopify & Third-Party Infrastructure

RARUS Jewels operates on the Shopify platform. Your data is processed through Shopify's infrastructure in accordance with their privacy standards. Shopify is a globally trusted e-commerce platform with robust data protection measures.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before sharing any personal information.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

• SSL encryption for all data transmitted through our website
• Secure, PCI-compliant payment processing
• Restricted internal access to personal data
• Regular security reviews and monitoring

While we take all reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this policy
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements

When your data is no longer required, it is securely deleted or anonymized in accordance with applicable laws.

Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Withdraw Consent: Opt out of marketing communications at any time
• Portability: Request your data in a structured, machine-readable format where applicable

To exercise any of these rights, please contact us at care@rarusjewels.com. We will respond within a reasonable timeframe.

Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with their personal data, please contact us immediately and we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any updates will be posted on this page and will be effective immediately upon posting.

We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.